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Cabela's unveils new mobile website
Cabela's has launched an improved mobile website for customers using handheld devices or smartphones, just in time for the holiday season.
According to the specialty retailer, the site gives customers a seamless mobile shopping experience and offers the same information and services as the desktop version.
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Hudson’s Bay Company improves print promotion ROI
Toronto -- To help increase profitability, Hudson’s Bay Company (HBC) launched a promotion optimization initiative in Canada to improve the ROI of its flyers, or newspaper ads. HBC worked with Saferock to develop the solution, which uses sophisticated analytics to analyze millions of records each week.