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Study: Shoppers not shying away from voice, chatbots, other new technologies
When connecting with retailers, consumers are warming up to more complex and emerging technologies. Retailers are starting to integrate artificial intelligence (AI) and voice technology into communications with shoppers — and consumers are increasingly receptive. In fact, 79% of shoppers have used text, messenger apps or voice devices, and 74% indicated they have used live chat when shopping. -
VR: Don’t be a virtual latecomer
If you’re not in gaming or medical arts, virtual reality is likely to be one of those items that sits on your to-do list, but is not likely to be near the top. It’s one of those items for which many a business person elects late-adopter status: Let the tech geeks and early adopters figure it all out and then I’ll jump in when it becomes relevant to me.