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Guthy-Renker gets aggressive in 2014
Guthy-Renker, the company behind Proactiv and other wellness products, named Jay Sung to the role of chief marketing officer to lead a broad slate of initiatives at the direct marketing company.
Sung will report to Seth Radwell, Guthy-Renker’s co-president and chief revenue officer, and help the company pursue 2014 growth objectives for brands such as Proactiv+, Meaningful Beauty, WEN Haircare and Sheer Cover Studio.
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Yankee Retail improves engagement with Yottaa Engagement Cloud
North Franklin, Conn. – Home product e-commerce retailer The Yankee Retail Company has implemented Yottaa Engagement Cloud to optimize user engagement and business performance. Yottaa Engagement Cloud is an SaaS platform that monitors and optimizes user engagement to increase conversions and revenue across mobile and websites.