Merchant Warehouse appoints SVP, strategic initiatives & product marketing

Merchant Warehouse, a leading provider of payment technologies and merchant account services, has appointed Christopher Wuhrer as SVP, strategic initiatives and product marketing.



With more than 18 years of experience in payments, e-commerce and mobile technology, Wuhrer will be responsible for driving the product vision, direction and go-to market strategies for the company's product and service offerings.



"Merchant Warehouse is an impressive company that offers small and mid-sized merchants the opportunity to compete more effectively with big-box retailers through the use of mobile payment technology; that's no small feat," said Wuhrer. "I'm thrilled to be joining such a creative and collaborative team to continue to bring innovative products and services to the market."



"The world of payments is changing at a rapid pace. Transactions have become a point of interaction, allowing merchants to more deeply engage with customers. This is an opportunity SMB merchants, in particular, can't afford to miss out on," said Greg Cohen, chief revenue and strategy officer. "We're excited to bring Chris on board. His vast experience in the industry will provide a unique viewpoint as we continue to expand on our Genius Customer Engagement Platform, as well as explore other strategic digital and emerging growth activities."



Wuhrer joins Merchant Warehouse from Bank of America Merchant Services (a First Data and Bank of America joint venture) where he served as the SVP of product strategy, mobile and emerging technologies. Prior to Bank of America, he led First Data's mobile commerce and innovations practice.