Data & Analytics

Faster shopping and the transformation of old age are two of the trends identified by Euromonitor International on its annual report of the trends that will shape the consumer landscape this year.   The “Top 10 Global Consumer Trends for 2017” report noted that 2016 was defined by uncertainty with growth in global consumer expenditure slowing to 2.4% in real terms – the lowest rate of growth since the financial crisis.  

The Council of Fashion Designers of America (CFDA) and Accenture are collaborating to help shape how the fashion industry integrates technology and consumer insights into its business practices.    Combining the creativity within CFDA’s membership with Accenture’s expertise in customer experience, strategy, insights and technology, the two organizations will create talent-development programs for today’s designers and tomorrow’s retailers.  

While the path-to-purchase often starts online, a majority of interactions with a brand's website do not end in conversion.   In fact, 92% of consumers’ initial visit to a brand's website doesn’t lead to a sale, according to “Reimaging Commerce,” a study from Episerver. The study tapped more than 1,100 consumers to learn the importance of relevant and engaging content throughout the purchase journey.  

Sears has a new strategy to help rebuild its brand and drive profitability: artificial intelligence.    Eyeing relationships with its Sears Automotive customers, the embattled retailer is piloting its “Digital Tire Journey,” a web app that relies on IBM Watson to help shoppers buy tires. Unlike typical ecommerce websites that often rely on a drop-down menu of pre-selected tire terms, Sears’ artificial intelligence-based web app delves into the driving and lifestyle preferences of shoppers.  

Though General Growth Properties has long been most commonly known as GGP in the retail industry, the big mall owner has now made it official.   Effective Jan. 27, the big mall owner with 126 properties in 40 states, officially changes its name to GGP. Founded in 1954 to develop grocery-anchored strip centers, GGP evolved into one of the largest providers of A-level mall space.  

Everything is bigger in Texas — including Amazon’s breadth of fulfillment centers.   The retail giant is planning its ninth Texas fulfillment center in Coppell, a move that will create 1,000 more full-time positions. The facility, which will be outfitted with state-of-the-art robotics, will be Amazon’s third located in Coppell. Amazon’s first Coppell warehouse began fulfilling customer orders in 2013; the second launched during the 2016 holiday shopping season.  

Mike McNamara, chief information officer and digital office for Target Corp, was among the speakers this week at the National Retail Federation’s annual Big Show in New York City. McNamara described how Target’s technology team is leading the way on transformation.   In the blog post below, which is on Target’s website, McNamara discusses the change he is leading, and some of the exciting technologies he saw at the Big Show: 

Nordstrom is realigning and streamlining its top technology positions.    The company said that Dan Little, Nordstrom’s chief information officer, plans to retire next fall. Little joined Nordstrom in 2002, as VP, supply chain strategy. He was named to his current position in 2014.  

Nearly half of retailer leaders will be out of business if they don’t transform themselves digitally.   This is according to “Reinventing Retail: Cisco Reveals How Stores Can Surge Ahead on the Digital Transformation Journey,” a study based on data from 200 retail executives from North and South America and regions of Europe. Companies represent brick-and-mortar retailers, e-commerce, apparel manufacturers, food service and other segments of retail.  

Yankee Candle is all about catering to its customers. A new point-of-sale will help associates further drive this experience.