-
CVS/pharmacy offers insurance payment service
Woonsocket, R.I. - CVS/pharmacy is launching a new service called Bill Pay at CVS/pharmacy in spring 2014 to help customers manage their monthly health insurance premiums. Members of participating health plans can bring their insurance bills to any CVS/pharmacy store in the U.S. to pay their premiums at no additional cost.
-
Report: Google tracks Web ad influence on in-store purchases
Mountain View, Calif. – Google is reportedly piloting a service known as In-Store Attribution Transaction Reporting in AdWords that lets retailers compare how their AdWords Internet search campaigns affect in-store sales. According to the Wall Street Journal, the service matches data from anonymous tracking cookies to in-store sales data provided by technology providers including DataLogix, Acxiom, LiveRamp, and Epsilon.