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Survey: Consumers buying online value stress-free, on-time delivery
Oakland, Calif. -- Current consumer behavior indicates that most consumers are more concerned with how well retailers are able to deliver goods according to customer preferences than about ordering via social media channels.
A GT Nexus online survey, conducted in association with YouGov, showed that while 3% of respondents say they have purchased goods using social media channels, consumers generally cite the inclusion of delivery/collection options as being important to them when ordering a product either online or in-store (75%).