Data & Analytics

CodeBroker has developed a marketing tool that enables retailers to securely deliver money savings offers to potential consumers via Facebook, while increasing brand awareness and building customer loyalty.

Created with retailers who are reluctant to leverage Facebook to offer discounts in mind, Smart Coupons for Facebook lets retailers know when an offer is received on Facebook, when it is viewed and when and where it was redeemed — which, according to CodeBroker, provides retailers with a comprehensive picture of the purchase funnel.

This year's November had one additional Saturday and one fewer Thursday compared with November 2012. Despite these calendar shifts, Walgreens still saw comparable store sales climb for the month.

The company reported November sales of $6.1 billion, an increase of 4.1% compared to the same month last year. Total front-end sales increased 3.2%, while comparable store front-end sales increased 1.9%. Customer traffic in comparable stores increased 0.8% and basket size increased 1.1%.

New York -- Uniqlo, a division of Japan’s Fast Retailing, announced the promotion of Lawrence (Larry) H. Meyer to CEO of Uniqlo USA.
 
Meyer left his post as executive VP of Forever 21 to join Uniqlo in January 2013 as COO. Prior to Forever 21, he served as CFO of Gymboree.

In his new role, Meyers will oversee the day-to-day operations of Uniqlo and hold responsibility for the ongoing development of the company’s retail footprint in the USA.
 

There were more than 1 billion page views on Walmart.com from Thanksgiving through Cyber Monday, which the retailer said made for record sales.

Walmart said Cyber Monday 2013 was the biggest online sales day in its history and that the five-day period from Thanksgiving to Cyber Monday was the highest five-day stretch in online sales to date, but stopped short of disclosing actual sales results.

New York -- When compared with a baseline shopping period of mid-October of this year, total mobile visits on Thanksgiving and Black Friday increased 93%. Data from multichannel platform provider Usablenet also shows that overall mobile transactions increased 219% and total revenue from mobile transactions increased by 368%.

In addition, average order value increased by 56.3%, conversion rates increased by 93%, and shoppers spent an average of 47 seconds longer on site (the average length of visit was just more than six minutes per site).

Gloucester City, N.J. — Nest International, a leading facility maintenance management firm, has appointed Joni Mayo to the position of VP of sales. Mayo brings 30 years of proven sales, marketing and operations leadership experience. Mayo joins Nest from Sylvania Lighting Services where she led sales in excess of $49 million in 2012.

Ascena Retail Group, parent company of Lane Bryant, Dressbarn and Justice, may have just reported same store sales growth across all its formats and achieved Thanksgiving weekend sales objectives, but president and CEO David Jaffe remains cautious in his outlook for the remainder of the holiday season.

As so many other retailers have noted in recent weeks, Jaffe said this year’s highly competitive, promotional and compressed holiday season makes it difficult to know how the next few weeks will play out, despite the company’s recent performance.

Mechanicsville, Va. – Supervalu is shipping goods to its grocery stores across the Eastern region with a much smaller carbon footprint, thanks to the recent addition of 35 Class 8 Volvo trucks that operate on compressed natural gas (CNG). The fleet is the largest of its kind on the East Coast, and the company plans to add another 20 trucks next year.