Wireless provider opens ‘all-in-one’ retail format
C Spire, the largest privately held provider in the country and sixth largest overall, has brought all its offerings under one roof.
The 3,500-sq.-ft. store, in Madison, Miss., offers, business, smart home and wireless products in one setting. It is designed to offer an interactive shopping experience that mirrors how customers live, work and play. Colors, store layout, designs, materials and service delivery all were scrutinized with the goal of appealing to a multi-generational cross section of consumers. The store is highlighted with a rustic, crafted metal art piece shaped as a letter C, a nod to the company's iconic logo.
In place of the traditional retail cash register counter, the store features round "learning tables" that encourage conversations with C Spire associates, who are equipped with tablets supported by a POS system that offers flexibility for helping consumers anywhere in the space.
There also is no traditional signage. Instead, digital signage, e-brochures and interactive video monitors provide information to customers literally at their fingertips while giving C Spire the flexibility of updating messaging faster and more efficiently.
"C Spire is customer inspired and we want customers to feel that from the moment they walk through our doors," said Jacob Thomas, regional manager, C Spire. "Our new retail design makes it easy for customers to learn more and fully immerse themselves in a personalized and relevant shopping experience."
The 3,500-sq.-ft. store, in Madison, Miss., offers, business, smart home and wireless products in one setting. It is designed to offer an interactive shopping experience that mirrors how customers live, work and play. Colors, store layout, designs, materials and service delivery all were scrutinized with the goal of appealing to a multi-generational cross section of consumers. The store is highlighted with a rustic, crafted metal art piece shaped as a letter C, a nod to the company's iconic logo.
In place of the traditional retail cash register counter, the store features round "learning tables" that encourage conversations with C Spire associates, who are equipped with tablets supported by a POS system that offers flexibility for helping consumers anywhere in the space.
There also is no traditional signage. Instead, digital signage, e-brochures and interactive video monitors provide information to customers literally at their fingertips while giving C Spire the flexibility of updating messaging faster and more efficiently.
"C Spire is customer inspired and we want customers to feel that from the moment they walk through our doors," said Jacob Thomas, regional manager, C Spire. "Our new retail design makes it easy for customers to learn more and fully immerse themselves in a personalized and relevant shopping experience."