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Study: Gen Z digital, decisive and drone-ready
More than any generation before it, Gen Z has high expectations related to customer service and engagement across emerging channels. That’s according to a new report by American Express, “Raising the Bar: How Gen Z Expectations Are Reshaping Brand Experiences.” The study, conducted by Forrester Research, surveyed 1,027 North American Gen Y (ages 23 to 37) and Gen Z consumers (ages 16 to 22). -
David’s Bridal alleviates stress — for associates and customers
A specialty retailer’s new point-of-sale upgrade is helping to meet — and surpass — its customers’ expectations. David’s Bridal has created a reputation for enabling brides—and her entire wedding party— to choose a gown right off the rack. But as it expanded its offerings and services, the retailer has also established a robust special order business.

