Predictive Analytics

New York -- A Thursday report by Bloomberg said that U.S. consumer confidence for the week ended May 19 advanced, indicating that Americans’ outlook on the economy is optimistic.

The weekly Bloomberg Consumer Comfort Index increased to minus 29.4 from minus 30.2 the prior week. A measure of personal finances was positive for a sixth consecutive week, the longest stretch in more than five years, according to Bloomberg.

NASHVILLE, Tenn. — Dannon is leveraging IBM's cloud-based predictive analytics in an attempt claim the number one spot, currently held by Chobani, in the $7 billion U.S. yogurt market. 

REDLANDS, Calif. -- Esri announces that Carrefour Group, the second-largest retailer in the world with nearly 10,000 stores around the globe, has implemented an enterprise-wide marketing solution from Esri partner Galigeo.

SHANGHAI — A day after Hershey announced plans to launch a new brand in China — marking the first time the company launches a new brand outside the U.S in its 120-year history — the company announced plans to open its Asia Innovation Center in Shanghai. 

Lewisville, Texas – Today’s shoppers are more price-conscious and in search of deals than ever before, according to a new study from digital rewards provider Parago.

Bentonville, AR -- Wal-Mart Stores, Inc. has installed eight solar photovoltaic (PV) arrays in Massachusetts.

The arrays contain almost 10,000 solar panels that Wal-Mart estimates will generate 2.8 million kilowatt hours (kWh) of energy every year, eliminating almost 1.5 billion tons of carbon dioxide emissions.

CAMBRIDGE, Mass. — Men’s Wearhouse is looking to CQuotient to help it develop email campaigns tailored to individual shoppers at its brick-and-mortar stores and e-commerce sites.

The announcement comes just a week after the specialty retailer launched a revamped version of its flagship online site. 

CAMBRIDGE, Mass. — Men’s Wearhouse will tailor email campaigns to individual shoppers using personalized email marketing technology from CQuotient. The solution will allow Men’s Wearhouse to capture data across consumer touchpoints and use predictive algorithms to target customers with individualized email messaging.