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Giant Eagle selects Galleria for behavioral cluster planning


Chicago -- Galleria announced that Giant Eagle has signed an agreement to deploy its Behavioral Cluster Planning solution, a behavioral-based clustering solution that provides consumer insight and analysis.

The solution will cluster Giant Eagle’s stores based on product and category performance to help the retailer gain more insight to its shoppers’ needs to accurately meet customer demand. An existing customer of Galleria, Giant Eagle is currently using Galleria’s Customer-Centric Merchandising and Promotional Display Optimization solutions and plans to roll out the Behavioral Cluster Planning solution in 2011.

“We continuously work to better understand our customers’ wants and needs to provide them with the best shopping experience possible,” said Dan Schnorr, senior director of retail space planning at Giant Eagle. “We continue to have great success with Galleria’s other merchandising solutions and look forward to deploying Behavioral Cluster Planning to further optimize sales opportunities and help ensure we have the right products for our customers in store.”

Using Galleria’s automated application, the supermarket retailer can cluster stores based on product and category performance. Through a combination of bottom-up and top-town methodologies, the solution accounts for local demographics, sales patterns, store sizes and store locations. The process will enable Giant Eagle to determine the ideal amount of clusters for each category to ensure the benefits of localization are balanced against the costs of implementation.

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