Predictive Analytics

Dallas – Increased one-to-one personalization and a growing global economy are two key “megatrends” that will help steer the future direction of retail, according to Dr. Chakib Bhoudry, executive VP of retail industry solutions for SAP. Bhoudry discussed these and other trends in his Oct. 8 keynote address, “Megatrends and the Future of Retailing,” at the SAP Retail Forum 2013 in Dallas.

Durham, N.C. -- Marketers are constantly combating shopping cart abandonment, and with good reason: Abandonment rates range from 70%-80%. The good news is that much can be done to reduce abandonment, recapture sales from abandoned shopping carts, and provide a better shopping experience for consumers, according to a new report by Bronto Software and Magento

By Doug Brown

With the use of smartphones and other mobile devices continuing to grow, more and more merchants are looking for a way to capitalize on a communication device that many people never put down. And, as the leaders in this area are finding, mobile loyalty and payment incentive programs possess many benefits for chain stores.

Tie mobile and incentives together

Merchant Warehouse, a leading provider of payment technologies and merchant account services, has entered into a partnership with Revel Systems, a point-of-sale software developer. 

According to both companies, Revel Systems' integration with Merchant Warehouse's Genius Customer Engagement Platform enables merchants to gain greater business intelligence capabilities to more effectively streamline, analyze and grow their businesses.

Doubling your store count is the type of growth most retailers seek. So 38-unit, Louisiana-based grocery retailer Rouses didn’t complain back in 2007 when it upped its store count in Louisiana and Mississippi from 15 to 32 by purchasing the regional Sav-A-Center chain from A&P. However, for a family-owned business that had previously grown organically, this sudden spurt in its number and distribution of stores created a few issues.

IBM has acquired Xtify Inc.,a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers. Financial terms are not being disclosed.

The acquisition will help extend IBM's mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services.

Hudson’s Bay measures incremental ROI of printed offers

Despite the digitization of most customer-facing communication, printed flyers are still an important promotional vehicle for many retailers. By analyzing terabytes of offer-, store- and item-level sales data for products promoted in its weekly flyers, Hudson’s Bay Company (HBC) is determining the true incremental return on printed promotions and optimizing the efficiency and effectiveness of its flyer-based marketing efforts for its Hudson’s Bay stores.

Armonk, N.Y. -- IBM announced the acquisition of Xtify Inc., a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers. Financial terms are not being disclosed.

The acquisition will help extend IBM’s mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services.