Predictive Analytics

New York -- Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.

The "State of the Market: Location Powered Mobile Advertising, Deep Dive on Retail" study reveals that geo-fencing, which includes geo-conquesting, is the most utilized location targeting strategy deployed by retailers.  I

In other findings:

When it found the performance of a legacy data-processing system lagging too far behind the pace of its business, Alpharetta, Georgia-based The Original HoneyBaked Ham Co. of Georgia, Inc. decided to investigate more current options. Difficulties keeping up with the flow of transactional data from its 115 corporate stores and 200 franchise locations during the 2011 holiday season marked the turning point for the retailer.

Roseville, Calif. – Revionics, Inc. and Nielsen Holdings, N.V., have signed a multi-year global strategic alliance agreement which will integrate Nielsen Pricing Insights with Revionics Life Cycle Price Optimization solutions. The alliance brings together Nielsen competitive market data with demand-based predictive analytics to help retailers quickly make data-driven pricing changes at enterprise scale to capitalize on competitive marketplace conditions.

Dallas -- PeopleAnswers and New York & Company announced a software licensing agreement for the specialty apparel chain with more than 500 stores nationwide to use the PeopleAnswers HR-focused business solution to recommend employee candidates who can guide their customers to make smart fashion purchase decisions.

By Kelly Kennedy, Senior VP of Enterprise Sales, Infogroup Targeting Solutions

Football season is underway and Dick's Sporting Goods has upgraded its "Jersey Report" with advanced features to provide fans insights into pro football jersey sales at store locations nationwide and online. 

Updated daily, the Jersey Report offers fans a comprehensive breakdown of how the sales of their favorite players' jerseys are rising, falling and stacking up against the competition.  

San Francisco – Twitter publicly announced its intention to file for an IPO with a tweet yesterday afternoon.

“We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” stated the tweet. “This Tweet does not constitute an offer of any securities for sale.”

New York -- On their recent earnings (second quarter) call with analysts, Coldwater Creek CEO Jill Brown Dean and CFO/COO James Bell talked technology, specifically discussing the results of the company’s implementation of the new Oracle-based inventory planning system.

The implementation was competed in March 2013, Bell noted. He added that while the company had, in recent years, developed many inventory management disciplines, it was lacking adequate tools to fully maximize its inventory investment.