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Predictive Analytics

  • Yankee Retail improves engagement with Yottaa Engagement Cloud

    North Franklin, Conn. – Home product e-commerce retailer The Yankee Retail Company has implemented Yottaa Engagement Cloud to optimize user engagement and business performance. Yottaa Engagement Cloud is an SaaS platform that monitors and optimizes user engagement to increase conversions and revenue across mobile and websites.

  • Gift card sales keep climbing

    Sales of gift cards in 2013 are expected to surpass $118 billion in sales, an 8% increase from 2012. CEB Tower Report research suggests that the widespread adoption of e-gifting, which experienced rapid growth from $300 million in 2012 to a predicted $3 billion in 2013, will provide scale for continued industry gains through 2016.

    In addition, open network branded cards grew from $41 billion to $44 billion, retailer card volume grew from $36 billion to $39 billion, and restaurant and miscellaneous segments held flat at $19 billion and $13 billion, respectively.

  • Retailers may have happy holiday after all

    More Americans now say they are loosening the purse strings in advance of the holiday season, and fewer say they are tightening their belts, according to a recent Citi national survey.

    Only 35% said they would be spending less than last year, reflecting the lowest level of holiday budget cutbacks since the financial crisis. As many as 63% of Americans plan to spend more (11%) or the same (52%) on holiday shopping this year.

  • For eight-in-10 consumers, value is key

    Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.

    A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

  • Survey: Eight-in-10 consumers will share location for value

    Boston – Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return. A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

  • Study: Personal data, digital currency among retail trends for 2014

    San Francisco -- Retail in the coming year will be more streamlined and integrated with online experiences, according to predictions from POS software provider Revel Systems.

    In 2014, Revel Systems predicts the following industry advancements will begin to take shape:

  • Amazon makes 2.5 million-plus price changes on a daily basis

    New York -- Amazon.com made more than 2.5 million price changes a day throughout November, according to price intelligence firm Profitero. By comparison, in November, Best Buy implemented a total of 52,956 price changes every day and Walmart a total of 54,633 price changes.

    Profitero’s analysis revealed that Amazon.com has increased its number of daily price changes 10-fold during the last 12 months. At the beginning of December 2012, the online retailer implemented just 269,113 price changes.

  • XPO Logistics to acquire largest Web-based expediter in North America

    XPO Logistics has entered into a definitive agreement with Landstar System to acquire NLM, the largest provider of Web-based expedited transportation management in North America.

    A second technology product, A3i, is included in the planned acquisition. The acquisition is expected to be immediately accretive to earnings, exclusive of any synergies with the company's existing expedite business.

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