Predictive Analytics

Dallas -- PeopleAnswers announced a new agreement in which BJ’s Wholesale Club will use the PeopleAnswers’ solution to help select team members in all locations across 15 eastern states.

By Chris Watland, [email protected]

By this point, most chain stores have embraced digital marketing to reach customers through regular email communications and with a social media presence on Facebook and Twitter. And retail already outpaces many other industries in its sophisticated collection of customer purchase and loyalty program data.

New York City -- The IBM Benchmark Report, released Tuesday, showed continued strength for online retailers.

According to the report, which provided a snapshot of online retail data for December 25 and December 26 as of 12 pm PST, Christmas Day online sales grew by 16.4% year-over-year. And 18.3% of all online sessions on a retailer’s site were initiated from a mobile device, up from 8.4% on Christmas Day 2010 — an increase of 117.8%.

Other report highlights included:

San Luis Obispo, Calif. -- An e-commerce solution for branded manufacturers on Friday released a new forecast on how retail shopping will be influenced by the Internet, in addition to mobile and social networking.

NEW YORK — U.S. consumer confidence rose more than forecast in December, to a six-month high, amid declining unemployment and lower gas prices.  The Thomson Reuters/University of Michigan consumer sentiment index climbed to 69.9 from 64.1 at the end of November.   The metric averaged 89 points in the five years leading up to the recession.

Washington, D.C. -- A study released Wednesday by the National Cyber Security Alliance and McAfee revealed a false sense of cyber security for mobile users.

The survey, conducted by Zogby International, found that 72% of Americans have never installed data protection applications or security software on their smartphones in order to protect against data loss or against viruses and malware.

Move over, “Like” button. There’s a new feature on the social media block that makes it easy for retailers to know what shoppers really want.

The physical and virtual retail worlds continue to converge thanks to innovative technology, especially as consumers rapidly adopt digital solutions and apply them to their retailing experiences.

“Consumer-driven solutions are what keep customers at the epicenter of the shopping experience, and that’s what retail is all about,” said Sahir Anand, VP and research group director for Aberdeen Group, Boston.

San Francisco -- A new survey conducted this past weekend by Visa Inc. shows that 77% of consumers still need to buy holiday gifts this week. These last-minute shoppers will spend an average of $278 in the final days leading up to Christmas and Hanukkah.

Bethesda, Md. -- IBM on Monday released its Benchmark projection for online sales for the month of December, showing that online sales are expected to grow by 9.5% to 10% year-over-year.

For the week of Dec. 11, the report showed that online sales rose 10.8% over the same week in 2010. Mobile traffic increased to 12.1% of all online retailing sessions, compared with 5% over the same week last year and reflecting a 143.9% increase.