Predictive Analytics

Armonk, N.Y. - Shoppers made Cyber Monday 2013 the biggest online shopping day in history with a 20.6% increase in online sales. The latest cloud-based analytics findings from IBM show that mobile sales led the way, exceeding 17% of total online sales, an increase of 55.4% year-over-year.

Cyber Monday also capped what IBM data indicates is the highest five-day online sales period on record from Thanksgiving Day through Cyber Monday, which grew 16.5% from the same period in 2012.

West Palm Beach, Fla. -- U.S. online retail sales will reach $508 billion by 2020, representing a market share of nearly 14% (or 17%, if food retailing is excluded), compared to expected online sales of $260 billion in 2013. According to a new report from FTI Consulting, this represents a compound annual growth rate (CAGR) of nearly 11% from 2012 through 2020.

Steady as she goes. That old nautical phrase, urging a firm hand on the wheel and an unwavering eye on the compass, seems apt for today’s retailers. While economic waters remain troubled, an improved economic forecast promises retailers a smoother route to profitability in 2014. 

New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.

New York - Companies seeking to get closer to their customers simply need to remember and acknowledge their birthdays. A new online survey conducted by analytics and marketing technology provider Fulcrum finds that nearly three-out-of-four (74%) consumers who received birthday messages from a company they do business with thought more positively of the company afterward.

Cambridge, Mass. -- Akamai Technologies and Prolexic Technologies have signed a definitive agreement for Akamai to acquire Prolexic, a provider of cloud-based security solutions for protecting data centers and enterprise IP applications from distributed denial of service (DDoS) attacks.

Real estate’s role in portfolio optimization

Real estate plays a key role in optimizing retail store portfolios. Stores must have enough square footage but never too much. Portfolios must also match the number of stores across regions to customer demand. 

“Portfolio optimization means reducing or adding store square footage and matching merchandising and inventory to customer demand in a trade area,” said Kenneth Katz, principal with Houston-based Baker Katz. 

New York -- Overall online sales from Thanksgiving through Sunday were up 14.5% in 2013 over the same period last year, according to IBM Digital Analytics Benchmark. Mobile traffic accounted for 40.9% of all online traffic, up more than 35% percent compared to the same period last year. Mobile sales remained strong, reaching 23.2% of all online sales, up 43.7% year-over-year.

In other findings: