Predictive Analytics

Framingham, Mass. -- Staples announced the opening of its Development Center in downtown Seattle. One of two Staples’ west coast offices, the new center is made-up of e-commerce and engineering teams responsible for driving major initiatives to enhance areas including search, SEO and personalization.

Staples plans to open a development center in downtown Seattle, near the Pioneer Square/International District — its second in the West Coast — staffed with e-commerce and engineering teams, which will be responsible for enhancing search, SEO and personalization.

Chicago -- ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, announced it has signed Journeys as its 1,000th customer.

Retail Solutions, a global provider of cloud-based, Big Data analytics and real-time intelligence for the consumer products industry, has selected Gigwalk, a local visibility software platform, to power its new RSi Intelligent Crowdsourcing solution.

According to the company, its new offering provides clients with end-to-end business intelligence that drives sales by delivering real-time, actionable intelligence to field operations for improved in-store retail execution and on-shelf availability.

By J. Kent Smith, Galleria RTS

The long established buzzword, “localization” is more important today than it has ever been. The approach of ever broadening assortments has clogged shelves, exaggerated mark-down costs and compromised returns; with slotting fees no longer sufficient to bridge the gap. Put simply, retailers are out of space, capital and resources; urgent action is required.

San Francisco -- Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA), which matches clicks on search engine ads to audiences on Facebook in real-time. This allows marketers to show ads to consumers that have searched for specific keywords and also use Facebook’s targeting capabilities to find more customers like them.

By Anand Medepalli, VP of Solution Strategy, JDA Software Group Inc.

There will be more changes in retail the next 10 years than what has been seen in the last 50 years. Maybe that’s why omnichannel retailing is a hot topic. Omnichannel retailing centers on providing a seamless shopping experience regardless of channel to deliver a unified and customized shopping experience.

Coinstar is closing in on its one billionth transaction and using the occasion as the basis for a contest to drive engagement on Facebook.