Predictive Analytics

Deerfield, Ill. — Market6, a provider of Web-based retail analytic applications, is introducing Market6 Vantage, a suite of retail analytic applications that automate and simplify joint business planning and retailer/supplier collaboration. Vantage is designed to enable retailers and their suppliers to streamline their collaboration efforts to build and execute more effective and profitable shopper-centric merchandising plans.

San Luis Obispo, Calif. — Shopatron, a provider of cloud-based distributed order management solutions, is releasing a free inventory visibility API. Shopatron Retailer Inventory Lookup is a cloud-based solution that offers enterprise-wide inventory visibility and also provides retailers with actionable analytics to improve in-store operations, stocking, merchandising and product marketing.

The solution enables retailers to instantly connect customers with local, available inventory.

Salt Lake City — Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate entity known as InMoment. InMoment provides a cloud-based customer experience optimization platform, the Experience Hub.

Mindshare Technologies acquired Empathica last year, rebranded the company as InMoment and launched a new customer experience optimization platform called the Experience Hub.

Houston — Francesca’s Holdings Corp. on Tuesday reported a 21% drop in profit during the first quarter of fiscal 2014, to $8.6 million from $10.9 million.  Harsh winter weather and higher expenses related to its boutique business contributed to the decline in net income. The company also reduced its annual outlook.

Francesca’s plans to open 85 new stores during fiscal 2014, including 16 in the second quarter.

Retailers and mall owners looking for innovative solutions to understand their performance in context have a new ally in ShopperTrak.

The leading global provider of consumer behavior insights and location-based analytics recently announced plans to launch a customizable benchmarking product called Market Intelligence as part of its Performance Analytics offering.

While the mantra of “keep it simple, stupid” has long been a staple in the world of business, the message of the recent SAP Sapphire 2014 conference in Orlando could be summed up as “keep it simple, smart.” Speakers throughout the three-day event stressed how leading-edge technology allows enterprises to operate with a previously unavailable simplicity and flexibility, providing new and exciting capabilities.  Here are a few examples.

Shopzilla, a leading platform that connects 50 million retail shoppers monthly with online marketers, has consolidated three marketing-centric business units — Audience Discovery and Activation Services — under the Connexity brand name.

“Connexity will uniquely combine consumer insights and media buying within the same programmatic platform, helping marketers to learn more about their customers, discover valuable audiences, and activate new consumers at scale,” the company said in a statement.