-
Brooks Brothers brings in-store experience online
New York – Brooks Brothers is connecting data to the customer experience in order to replicate the highly personalized shopping environment of its stores on its e-commerce site.
“We are connectors,” Cindy L. Hicks, director of analytics for Brooks Brothers, told the audience during a session at last week’s Internet Retailer conference in Chicago. “Our job is to connect data to the customer experience with a software package.”
-
Jones Group keeps the lights on
Chicago -- A lot of IT practitioners talk about “keeping the lights on,” or executing simple but essential tasks such as making sure an e-commerce site is actually up and running. For Michael Hines, VP of e-commerce technology at The Jones Group, keeping the lights on involves a lot more than flipping a switch.