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Prevention is Not the Security Panacea
A pound of prevention (which in this case means the use of chip-based payment cards, encryption of data stored in the enterprise, and restriction of third-party network access) is not a complete cure when it comes to improved data security for retailers, according to panelists at the recent CIO Symposium at the MIT Sloan School of Management in Cambridge, Massachusetts.
One complicating issue is that the “cloud” is becoming a “fog” as the Internet of Things continues expanding the range of devices that are online with IP addresses, creating new security liabilities.
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Kahuna helps businesses generate mobile purchases
Kahuna, a marketing automation company for mobile, is touting its new Conversion Campaigns as a “first-of-its-kind solution” that it says can translate consumer interest into “significant” mobile sales and revenue.
According to Kahuna, its customers, such as 1-800-Flowers and Karmaloop, have already experienced an 18 to 33% uplift in revenue from these mobile users thanks to Conversion Campaigns.