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Report: Retailers shift digital spend toward mobile
Huntington Beach, Calif. -- Retailers are eying mobile devices as the best route to make the most of their digital marketing campaigns.
According to the latest research by Shop.org/Forrester, in the study “The State Of Retailing Online 2013: Marketing & Merchandising,” 87% of online retailers either already have implemented or are planning to implement mobile email optimization in 2013, and seven in 10 will optimize paid search for smartphones and tablets (71% and 73%, respectively).