Skip to main content

Predictive Analytics

  • IBM-Apple Deal: What it means for retailers

    New York -- At first glance, the IBM-Apple partnership may seem to do little more than formalize a connection between two technologies that are mainstays of most retailers’ infrastructures. The fact is many retailers already use Apple iPhones and iPads as devices for in-store activities like product lookup, checkout and inventory management. And IBM is a leading provider of retail data analytics technology.
     

  • PriceJump tool helps shoppers beat Amazon

    Amazon’s reputation as the online low price leader has come under attack from opponents of its dynamic pricing model and now a new tool from Savings.com is designed to help shoppers thwart the online giant’s algorithms.

    PriceJump is the creation of Savings.com, a Web site that contends it gives shoppers the best deals on everything they want. The new service instantly compares Amazon product prices to prices around the web, dispelling the myth that Amazon always offers the best deals, according to Savings.com.

  • Esri's Tapestry Segmentation offers insight to changing population

    Redlands, Calif. — Esri announced the next generation of its Tapestry Segmentation system, which reflects a decade of analysis of major U.S. events such as the housing boom of the early 2000s and its long-term impacts on the U.S. population.

  • eBay profit up 5.6%, revenue surges 13%

    San Jose, Calif. -- EBay Inc. on Wednesday reported that its second quarter earnings rose 5.6%, topping analysts' expectations.

    The company posted $676 million in net income, up from $640 million in the same quarter a year ago.

    Revenue rose 13% to $4.37 billion from $3.88 billion in the same quarter a year ago.
     

     

  • A new age for shopper marketing

    The concept of “programmatic shopper marketing” is transforming the ways brands engage with shoppers to drive sales, and creating a new set of skills for marketers to master.

  • Savings.com launches Amazon price comparison tool

    Santa Monica, Calif. – Savings website Savings.com has launched PriceJUmp, an online tool that instantly compares Amazon product prices to prices around the Web. Users copy the URL of the product page they are viewing on Amazon and paste it into the PriceJump website search box.

  • Report: Search ad spend up 25% year-over-year

    San Francisco -- Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.

    Among the key findings in the research:

    • Search click-through rate increased 26%, driving a 15% increase in clicks year-over-year;

    • Social ad spend increased 51% year-over-year and 21% quarter-over-quarter; and

    • Social impressions increased 13% year-over-year.

X
This ad will auto-close in 10 seconds