Predictive Analytics

New York -- Chief marketing officers and chief information officers are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture.

The report, “Cutting Across the CMO-CIO Divide, reveals  a growing collaboration between CMOs and CIOs – 43% of marketers and 50% of IT leaders think their relationship with the other has improved over the past year.

Recent announcements that Apple will partner with IBM to release more than 100 mobile iOS applications tailored to work with IBM’s data analytics and cloud services, and that Microsoft will focus on digital work innovation in its smartphone segment, serve as reminders that mobile devices are continuing to evolve. Increasingly, mobile devices are offering features that make it easier for retailers to position advanced computational and analytical power at the point of customer contact. Here are three ways upcoming changes in the capabilities of mobile devices will affect retail.

San Francisco - Only 1.7% of products are posted on social commerce properties. In addition, according to the Search and Social Commerce Index from predictive media optimization technology Kenshoo and semantic advertising company DataPop, even among products in their most popular product categories, retailers post only 7.2% of their products via social commerce.

New York – L’Oreal cosmetics brand Urban Decay has partnered with Compare Metrics to launch its online product discovery solution. The Compare Metrics solution for Urban Decay includes content curation, adaptive navigation and shopping scenarios. 

Shoemaker Steve Madden is partnering with omnichannel personalization company Certona to tailor shoppers’ experiences online.

“We are proud to add Steve Madden to our roster of fashion clients,” Certona CEO Meyar Sheik said. “Certona will enable Steve Madden to best connect and engage with their loyal community while delivering the most personalized customer experiences across their touchpoints.”

By Jonathan Marek, senior VP, Applied Predictive Technologies

Redmond, Wash. - Microsoft Corp. is enacting a restructuring plan to simplify its organization and align the recently acquired Nokia mobile devices and services business with the company’s overall strategy. These steps will result in the elimination of up to 18,000 positions in the next year.

Montreal - In-store mobile device integration and e-commerce solutions, as well as inventory management and predictive analytics software, are the biggest technology priorities for independent brick-and-mortar retailers. According to the first annual Retail Tech Forecast of 640 independent retailers from commerce platform provider LightSpeed, the percentage of retailers deploying tablets, smartphones and other mobile devices for checking out shoppers (currently 17%) is expected to increase a whopping 170% in the coming years.