Predictive Analytics

If Amazon makes good on its guidance for the second quarter, sales during the period ended June 30 rose somewhere between 15% and 26% to range from $18.1 billion to $19.8 billion.

By Marie Jackson, CMO of Retail Solutions Inc.

San Francisco -- Splunk Inc. announced that British retailer John Lewis is using Splunk Enterprise to deliver operational and customer insight across the retailer’s website.

Originally selected to search and alert on John Lewis’ IT infrastructure, Splunk Enterprise is now also used for digital intelligence through real-time analysis of data from e-commerce platforms to better understand purchasing trends, improve customer experience and drive higher conversion rates.

Fairway Market has doubled in size in the past three years and, to help further its growth strategy, it has renewed its Revionics Price Optimization license for three years and expanded the agreement to include the use of Revionics Promotion Optimization.

The partnership between Fairway Market and Revionics began more than two years ago. The company leverages Revionics’ solutions to manage and optimize its rapid growth across all product categories, including key value items (KVIs), the company said.

Alexandria, Va. - Consumer optimism about the economy reached a 12-month high in July. According to data from the National Association of Convenience Stores (NACS), consumer optimism surged from 39% to 46%, the highest level of optimism since it stood at 48% in July 2013.

San Diego -- Certona, a provider of real-time omnichannel personalization, was selected by Steve Madden to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories.

Chicago -- High-income consumers think warehouse club products are on a par with leading brands, according to new research from Mintel. Indeed, 38% believe store brand or private label brands at warehouse clubs are comparable to name brand items in terms of quality — a number that increases to 44% of households earning $150K+. That's the highest percentage of all income groups surveyed, compared to 27% of those earning less than $25K, 36% of those earning $50-$74.9K and 41% of those with incomes between $100-$149.9K.  

Randolph, N.J. -- Retailers are behind Amazon in analytics maturity, according to a new research report from EKN Research. Eighty percent of retailers say they are behind Amazon in analytics maturity, and 71% of retailers perform either basic analytics reporting or none at all – revealing retailers’ inability to take advantage of the data that is available to them.