Predictive Analytics

Chattanooga, Tenn. -- To increase control of its digital activities, SmartFurniture.com chose to implement a stable of proprietary and third-party analytics, campaign management, and optimization tools. However, the solutions lacked the functionality and flexibility necessary to capture, analyze, and transform data into actionable insights, so SmartFurniture.com expanded adoption of Adobe Marketing Cloud.

San Francisco -- Shoppers will continue to be cautious in their spending in 2014, and they expect to make more money, save more money and afford the things they need. According to a forecast from digital coupon and discount site AnyCodes.com, this is because of a combination of three factors: consumer confidence in the future is climbing, they are focused on investing in themselves and paying off debt, and they are much confident about their job prospects.

Kirkland, Wash. – VisibleBrands has raised approximately $2.3 million through a Series B financing to support a regional expansion of its patented in-store digital couponing platform. In preparation for the company’s regional expansion, VisibleBrands promoted Tim Belvin to CEO, succeeding founding CEO Tim Morton.

New York -- Convenience-store operator Wawa will license Applied Predictive Technologies’ (APT) merchandise optimization software, adding to Wawa’s current long term licenses for APT’s Test & Learn management system and Market Basket Analyzer. Wawa will leverage the merchandise optimization solution to maximize profitability of space and merchandise assortment plans, assess the impact of each merchandising change, and fine-tune merchandising strategy across more than 600 locations.

St. Louis -- Brown Shoe Company has selected Agilence Retail 20/20 as its exception reporting solution. The next-generation exception reporting solution will provide Brown Shoe Company with a platform for reporting on point-of-sale transactions, e-commerce, inventory adjustments, financials, and customer loyalty.

Rocklin, Calif. - Sleep Train, Inc. has gone live with ARC Merchandise Analytics, a cloud-based advanced analytics solution from Manthan Systems, including support for merchandising, marketing, stores and the executive team.

Walnut Creek, Calif. – Retailers are most likely to use data for planning, but a majority of retailers do not have a long-term enterprise business intelligence (BI) strategy in place that meets their needs. According to a new study from RSR Research, “Retail Analytics Moves to the Frontline,” 57% of retailers think planning and executing more effectively is a top use of data, followed by managing customer relationships (47%) and reporting results of business activities (44%).

By Rosie Poultney, 89 Degrees

As businesses try to figure out how to best use all the extra information flooding in from the omni-channel world, segmentation is a hotter topic than ever. Looking back at our conversations with clients in 2013 on the best segmentation approaches to help build their businesses, some key themes stand out. Here are those five key points, each of which will continue to be important in 2014 and for many years to come:

1. One is Never Enough

Seattle – Amazon.com has reportedly obtained a patent for “anticipatory shipping,” or a logistics technique using customer behavior and history to prepare items for shipping before they are actually ordered. According to the Wall Street Journal, Amazon received the patent in December 2013.