Predictive Analytics

By Jason Becker, RICS Software   Retailers – take a step back from Black Friday weekend this year.    I’m not suggesting you shouldn’t move forward with your promotions and sales. Everyone knows that Black Friday weekend can be one of the most profitable times of the year for retailers. But relying too much on this crazy weekend of shopping to generate holiday season profits is a big mistake.  

Columbus, Ohio – L Brands Inc. beat Wall Street projections with net income of $131.8 million during the third quarter of fiscal 2014, up 43% from $91.99 million the same period the prior fiscal year. A boost in pretax income helped drive L Brands’ impressive profit growth.   Net sales rose 7% to $2.32 billion from $2.17 billion, and same-store sales increased 5%. 

Increased use of tablets and smartphone this holiday season will help online sales grow 16% to a record $61 billion, but desktop computers still dominate, according to the online measurement firm comScore.

The company said online sales during the November and December timeframe would be primarily driven by desktop computers, but noted that mobile devices are growing at a faster rate. Spending using desktop computers is projected to grow 14% to $53.2 billion while mobile commerce is projected to grow 25% to $7.9 billion and account for 13% of total e-commerce sales.

Milwaukee, W.I. - Most shoppers believe that the best time to shop online for Black Friday deals is on Black Friday itself. However after examining data from the past two years, the staff of Black Friday site GottaDeal.com has determined that the best time to shop online is actually late Wednesday night into early Thursday morning.

Hollywood, Calif. - Online and offline consumer conversations and recommendations account for 13% of consumer sales, on average, which represents $6 trillion in annual consumer spending. In higher price-point categories, word of mouth's impact is almost 20% of sales, according to a new study from the Word of Mouth Marketing Association (WOMMA).

San Jose, Calif. – Black Friday (Nov. 28) is expected to be the busiest shopping day of 2014. According to data from in-store analytics provider RetailNext, it will be followed in order by four days in December: Dec. 20, 21, 13 and 19.
For the broader holiday period spanning November and December 2014, RetailNext predicts store traffic will be down 4% from the 2013 holiday period, while sales will be flat to 1% lower, conversions will be up 0.5% and average transaction value will rise 3.5%.

North Bergen, N.J. – The Vitamin Shoppe has signed a multi-year renewal agreement for Revionics price optimization technology. Three years ago the Vitamin Shoppe implemented the Revionics price optimization platform in an effort to undertake a more strategic, data-driven approach to its pricing strategies and tactics.

RESTON, Va. — Total online retail spending for the November–December period will reach $61.0 billion, a 16% gain versus year ago, according to comScore’s 2014 holiday forecast.  Spending using desktop computers for that period is expected to reach $53.2 billion, up 14%  year-over-year, which is 4 percentage points higher than last season’s 10-percent growth rate.

Mobile commerce is predicted to account for $7.9 billion of retail spending, representing 13% of total digital commerce and growing at an annual rate of 25% vs. last season.