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Study: Average data breach costs near $13 million
Ann Arbor, Mich. – Gas prices may be falling, but the price of recovering from a data breach is steadily climbing. According to a new study from authentication technology provider Duo Security, the average cost of data breach recovery reached $12.7 million in 2014, compared to $11.6 million in 2013 and $9 million in 2012. -
Avenue generates online referrals with ShopSocially
Pataskala, Ohio – Specialty apparel retailer Avenue Stores is turning its online customers into brand advocates by using ShopSocially’s referral marketing solution to generate referrals from its website users. By encouraging users to connect with the Avenue brand on Facebook and share their purchases on social media, Avenue is driving word-of-mouth promotions resulting in a referral traffic that is converting at a rate as high as 28.48%.

