Predictive Analytics

Washington, D.C. – The holidays were at least moderately happy for in-store retailers. According to the Applied Predictive Technologies (APT) Index, in-store sales for the 2014 holiday shopping season were up 0.7% although sales decreased on Black Friday and Super Saturday weekends.

The number of transactions: actually declined 0.4%, but this was more than offset by a 1.1% increase in average purchase amount. Black Friday weekend retail sales were down -3.5%, while Super Saturday weekend retail sales were down -1.7%.

New York -- For the second consecutive year, security ranks as the top spending priority of CIOs in an annual survey by PiperJaffray, with 75% of respondents expecting to increase spending in 2015, up from 50% last year.  

The results reflect Network (firewall) and endpoint security were the top two segments of the market expected to see an increase in spending.

Austin, Texas -- Revionics announced that Save Mart Supermarkets, which operates 221 stores under the banners of Save Mart, S-Mart Foods, Lucky and FoodMaxx, has entered into a multi-year agreement for Revionics’ SaaS-based price optimization solution and its advanced analytics services, including the key value item (KVI) analysis and store cluster analysis.

Western grocer Save Mart Supermarkets plans to increase its shopper relevance by implementing new technology that ensures the operator of 221 stores prices more strategically, consistently and competitively.

Armonk, N.Y. – Retailers are suffering fewer cyber attacks, but for hackers it is becoming a situation of quality over quantity. According to findings released by IBM, despite a 50% decline in the number of cyber attacks against U.S. retailers, the number of records stolen from them remains at near record highs.

By Ulf Mattsson, Protegrity

Armonk, N.Y. – It was a very happy holiday for online and mobile retailers in 2014. According to IBM Digital Analytics Benchmark data for the 2014 holiday period (Nov. 1 - Dec. 31), online sales surged, as did mobile sales and traffic.

Online sales were up 13.9% from the same period in 2013. Mobile traffic accounted for 45% of all online traffic for the 2014 holiday season, an increase of 25.5% year-over-year. Mobile sales accounted for 22.6% of all online sales for the 2014 holiday season, an increase of 27.2% year-over-year.

Retailers are always looking for ways to operate more efficiently and it appears a similar philosophy is being employed by cyber thieves who covet their massive trove of personal information.