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Super Saturday offers mixed results
San Jose, Calif. – “Super Saturday,” the Saturday before Christmas (Dec. 20), was not quite super for retailers expecting a sales bonanza. According to data from in-store analytics provider RetailNext, compared to the equivalent date in 2013, net sales were down 9%, store traffic was down 10.6%, total transactions fell 8% and average transaction value was 0.9% lower. However, there were a couple of bright spots. Conversion rate rose 0.4 percentage points and sales per shopper increased 1.8%. -
Tech Guest Viewpoint - How Can Retailers Reach Holiday Shoppers?
By: Sunil Oberoi, Symphony Teleca Corp. With the holiday shopping season officially in full swing, many retailers are facing the challenge of reaching consumers during this traditionally noisy time of year. And since today’s consumer is more connected than ever, they expect retailers to meet the demands of their omnichannel lifestyle, meaning they want their shopping experience to be personalized to their interests and needs.

