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This Year in Retail Pricing
By Dr. Paul Helman, KSS Retail
Before 2013 was over, prognosticators were making bold predictions about retail margins in 2014. As technology disrupts the market and chains feel the squeeze, a number of key areas will demand attention in the coming months.
Rock Bottom Pricing
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comScore and Google partner to offer ‘actionable’ audience metric
Reston, Va. -- comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.