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‘Nomophobia’ is new reality for retailers
Entering 2015 it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies.
One essential fact is driving this broad industry trend – consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.
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Ikea’s store in St. Louis to feature Missouri’s largest solar array
St. Louis -- Ikea plans to install solar energy panels on its 380,000-sq-ft. St. Louis store, due to open in fall 2015. Panel installation will begin this spring, with completion before the store’s opening, making the project the largest rooftop solar array in the State of Missouri.
The store’s 259,000-sq.-ft. solar array will consist of a 1.28-MW system, built with 4,085 panels, and will produce approximately 1,780,000 kWh of electricity annually for the store, the equivalent to reducing 1,227 tons of carbon dioxide (CO2).
