Predictive Analytics

New York -- Companies are losing as much as 25% of online revenues an average per respondent of $92.3 million per year – to mobile fraud, according to a study by RSA and TeleSign, a provider of mobile identity verification solutions. Nearly one-third of organizations lost as much as 10% and up to 25% of revenues due to mobile fraud.

New York -- U.S. retailers seeking to grow business with online shoppers across country borders should look to Canada, according to a report by Borderfree, a provider of international cross-border ecommerce solutions.

Spokane, Wash. -- Ecova, a total energy and sustainability management company, has been selected by Milwaukee-based Roundy’s Supermarkets to provide utility expense and data management solutions, as well as carbon management solutions and Energy Star benchmarking.

Forever 21 is planning to open 600 new stores in the next three years, and is helping to ensure those stores attract shoppers with Oracle Retail merchandising and assortment planning technology. By more accurately and efficiently predicting what precise individual items (including SKU-level variations) will be in demand in specific locations at specific times, Forever 21 is making stores as customer-centric as possible.

Irvine, Calif. – Custom window covering retailer 3 Day Blinds is taking customization to a new level. The company has selected the engagement marketing platform from Marketo Inc. to create and deliver personalized content to new and existing customers, drive revenue increases and streamline marketing activities.

By Owen Shapiro

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. For marketers and brand managers, the prospect of knowing more about customers’ lives, habits, and desires than ever before is understandably exciting.

While you are preparing to take maximum advantage of all the glorious opportunities Big Data offers, keep in mind that the devil in Big Data could be in these overlooked details:
 

Los Angeles -  Fast-fashion giant Forever 21 is on the fast-track, with plans to open 600 stores over the next three years. To help support its rapid growth, the retailer is using Oracle Retail solutions.

CSA Editor Marianne Wilson interviews Karen Garrette, Global Retail Industry Director at Microsoft Dynamics.