Predictive Analytics

Armonk, N.Y. -- IBM Corp. announced it will acquire digital marketing technology provider Silverpop. The Atlanta-based Silverpop allows marketers to target highly personalized offers and promotions. IBM said the technology will enhance its enterprise marketing capabilities.

Financial terms of the deal were not disclosed.

Colorado Springs, Colo. – Acellos is integrating its Prophesy Dispatch TMS (transportation management system) productnwith MacroPoint, a service that provides location tracking for brokered loads. The integrated solution provides transportation brokers with a way to automatically track loads including arrival, departure from stops and GPS position updates.   

Atlanta -- Dollar year-over-year volume growth during the month of March 2014 remained positive at 2.1%, but slipped from February’s growth of 2.4%, according to the First Data Corp. SpendTrend report. The report, which analyzes same-store point-of-sale data by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks from nearly four million U.S.

Boston – Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers. According to a new report from the SeeWhy Conversion Academy analyzing 80 Demandware-based e-commerce sites, “The ROI of Email Remarketing for E-commerce and Brands,” on average, 97% of visitors to e-commerce sites don’t make a purchase.

First it was signage and then came the freezer case and parking lots. Now Walmart and GE are moving forward with their biggest lighting initiative to date.

The companies announced plans to use GE LED lights in ceiling fixtures in hundreds of stores throughout the U.S., Asia, Latin Amerian and the United Kingdom. The new fixtures use 40% less energy than traditional overhead lighting systems and move Walmart forward on its goal of reducing energy required to power its buildings globally by 20% by 2020. It is Walmart’s largest purchase of GE LED lighting to date.

Sales and profits were as bad as Bed Bath & Beyond initially feared due to extensive weather related store closures during the company's fourth quarter ended March 1.

The company said sales during its 13 week fourth quarter declined 5.8% to $3.2 billion while same store sales advanced 1.7%. Profits during the 13 week period declined to $333 million, or $1.60 a share, compared to the 14 week period the prior year when profits totaled $374 million, or $1.68 per share.

Santa Barbara, Calif. – Shopper activity rebounded in March 2014 from the prior month, but traffic and engagement lagged compared to March 2013. In-store retail analytics provider Euclid, released its monthly retail benchmarks report to analyze shopper activity and behavior during the month of March, measuring data from tens of millions of domestic shopping sessions.

Reston, Va. – Clarabridge, Inc., a provider of intelligent customer experience management (CEM) solutions, is acquiring Market Metrix, an enterprise feedback management platform in the leisure and hospitality industries. Market Metrix will complement and extend Clarabridge’s analytics and measurement-focused CEM offerings with the addition of a robust, results-oriented feedback management platform.

Wilson plans to introduce a sensor equipped basketball that can discern between made and missed shots and then feed information to a smartphone or tablet.

Due for release later this year, the new product is the result of a partnership with SportIQ, a Finland-based company focused on artificial intelligence, and Wilson’s recently established digital division.

The American Red Cross has enhanced its ability to respond to disasters with support from Dell to open a new digital operations center in north Texas.

The Red Cross embraced social media in a big way in 2012 when it became apparent that Twitter, Facebook and other digital communication methods were the first place people turn when disasters strike. The relief organization opened the Red Cross Digital Operations Center roughly two years ago in Washington, D.C. with support from Dell and now the two are working together to open the north Texas location.