Predictive Analytics

Today, CEOs and corporate board members of retail chains must run simply to stand still. Executives of publicly traded retailers face intensive pressure from activist investors to quickly and decisively increase shareholder value. Activists are known to secretly accumulate a significant stake in a company and without notice blind side the CEO with risky restructuring plans, force firms into unwanted mergers to removing board members and CEOs that disagree with their speculative strategy.

San Jose, Calif. – Retail sales dropped 7.6% in May 2015 compared to the same month the prior year. According to the monthly Store Performance Pulse from store analytics provider RetailNext, a 9.8% decrease in traffic and 8.3% drop in transactions drove the sales decline.

Much of these declines were concentrated in the third week of the month, leading to an earlier-than-usual Memorial Day weekend.

While empty, decaying malls make for inspired photo shoots, most of America’s shopping malls are actually doing well. In fact, according to new data from the International Council of Shopping Centers (ICSC) and the National Council of Real Estate Investment Fiduciaries, shopping center occupancy rates were 92.7% at the end of 2014 – the highest level in six years! Occupancy was even higher for malls (both super-regional and regional malls) at 94.2%, the highest since 1987.   

Redmond, Wash. – Microsoft Corp. recently held a press tour of its Redmond, Washington campus that included briefings on the future of technology. Two items that may be of particular interest to retailers are a transformation to an IT networking model based on interconnected nodes, and a world where encryption-based security is obsolete.

“Peripherals will become nodes on an interconnected network,” said David Baumert, senior program manager technology & research, Microsoft. “They will sense the meaning of interactions.”

King of Prussia, Pa. – eBay Enterprise has helped its clients reduce average handle time and save money by using the NICE Interaction Analytics solution. eBay Enterprise processes roughly 17 million contacts per year on behalf of its retailers, across a full range of channels including phone, chat, email and social media. Its key focus is on lowering average handle time (AHT), delivering consistent, high quality service, and enhancing the consumer experience.

Online, as in stores, conversion is king when it comes to driving top line sales, which is why digital marketing services firm eClerx has developed a conversion rate optimization (CRO) solution that addresses online retailers’ most pressing problem.

Mountain View, Calif. -- Consumers who use digital coupons both shop more and spend more than the average shopper. According to the  "Digital Coupon Redeemer: Shopper Trends" report, heavy digital coupon users shop 47%  more often than the average shopper, spending $6,081 annually on groceries and household goods alone – a 114% more than the national average.

Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age’s Customer Disruption newsletter provides a Q&A with the CEO of one of those companies in each issue. This time, the spotlight is on Brian Ley of BiddRocket.

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