Predictive Analytics

San Francisco -- Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.

Among the key findings in the research:

• Search click-through rate increased 26%, driving a 15% increase in clicks year-over-year;

• Social ad spend increased 51% year-over-year and 21% quarter-over-quarter; and

• Social impressions increased 13% year-over-year.

New York -- At first glance, the IBM-Apple partnership may seem to do little more than formalize a connection between two technologies that are mainstays of most retailers’ infrastructures. The fact is many retailers already use Apple iPhones and iPads as devices for in-store activities like product lookup, checkout and inventory management. And IBM is a leading provider of retail data analytics technology.
 

Redlands, Calif. — Esri announced the next generation of its Tapestry Segmentation system, which reflects a decade of analysis of major U.S. events such as the housing boom of the early 2000s and its long-term impacts on the U.S. population.

Santa Monica, Calif. – Savings website Savings.com has launched PriceJUmp, an online tool that instantly compares Amazon product prices to prices around the Web. Users copy the URL of the product page they are viewing on Amazon and paste it into the PriceJump website search box.

By Anders Ekman, DataMentors

IID, a cybersecurity company that provides the platform to easily exchange cyber threat intelligence between enterprises and governments, has expanded its executive team with the addition of Bob Dunne as VP of sales.

Dunne will oversee IID's global sales team, which is focused on helping support the growing demand for its platform to exchange cyber threat intelligence, ActiveTrust.

Amazon’s reputation as the online low price leader has come under attack from opponents of its dynamic pricing model and now a new tool from Savings.com is designed to help shoppers thwart the online giant’s algorithms.

PriceJump is the creation of Savings.com, a Web site that contends it gives shoppers the best deals on everything they want. The new service instantly compares Amazon product prices to prices around the web, dispelling the myth that Amazon always offers the best deals, according to Savings.com.

The concept of “programmatic shopper marketing” is transforming the ways brands engage with shoppers to drive sales, and creating a new set of skills for marketers to master.

San Francisco -- Splunk Inc. announced that British retailer John Lewis is using Splunk Enterprise to deliver operational and customer insight across the retailer’s website.

Originally selected to search and alert on John Lewis’ IT infrastructure, Splunk Enterprise is now also used for digital intelligence through real-time analysis of data from e-commerce platforms to better understand purchasing trends, improve customer experience and drive higher conversion rates.

San Diego -- Certona, a provider of real-time omnichannel personalization, was selected by Steve Madden to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories.