Predictive Analytics

Eddie Bauer has unveiled a free iPhone app, called Eddie Bauer Adventure Guide, which lets outdoor enthusiasts look up more than 10,000 unique U.S. locations across nine different activities.

"Inspiring and enabling people to get outside and live their adventure is what we do as a brand," Mike Egeck, CEO of Eddie Bauer, said. "Our new iPhone app makes it easy to do just that."

Pittsburgh – Net income at GNC Holdings Inc. slipped during the second quarter of fiscal 2014, falling 2% to $69.89 billion from $71.69 billion in the prior year period. For second quarter 2014, the company reported consolidated revenue of $675.2 million, a decrease of 0.2% as compared to consolidated revenue of $676.3 million for second quarter 2013.

Charleston, S.C. - Del Taco LLC has selected the Benefitfocus HR InTouch Marketplace to support benefits administration and address relative requirements set forth by the Affordable Care Act (ACA). HR InTouch Marketplace provides a single online portal that integrates benefits-related employee data and information in one place, allowing Del Taco to efficiently manage benefit eligibility, enrollment and education for its whole workforce.

Twitter posted solid growth in user metrics for its second quarter, including strength in mobile, which allowed the social media platform to exceed sales and profit forecasts.

Twitter said it had 271 million monthly active users during the quarter ended June 30, an increase of 24% compared to the prior year. Roughly 78% of those users were on mobile devices, a 29% increase from the prior year.

Charlottesville, Va. - Smartphones generated 19% of paid search clicks and 9% of search spend in second quarter 2014, while tablets produced 18% of clicks and 19% of spend. According to the Q2 Digital Marketing Report from RKG, which surveyed retailers in its client base, cross-device tracking surfaces 7% more orders overall, but 14% more smartphone orders.

While smartphones produce 12% of traditionally tracked conversions, they contribute nearly 25% of cross-device orders.

By Charles Tendell, Azorian Cyber Security

WTI expects August 2014 temperatures to trend similar to last year for the U.S. as a whole. Much of the East will trend warmer than last year with the Southeast also trending warmer than normal. Summer clearance promotions will see the biggest returns during the first three weeks of the retail month in the eastern half of the nation. A sharp change to colder weather at the end of the month in the North will be more favorable for back-to-school and autumn categories. Precipitation will be greater than last year across the Plains for the month overall.

Brisbane, Calif. – Bebe Stores Inc. plans to roll out the digital experience management platform from Qubit. Qubit's technology helps marketers gain a deeper understanding of customer data to optimize the customer experience based on insights and intelligence.

London -- Fifty-four percent of online shoppers feel that they are more conscious of their security online compared to 12 months ago, following a string of high-profile security breaches at various international retailers and brands. Of the 2,000 online consumers surveyed as part of EDigitalResearch's and IMRG's EcustomerServiceIndex, half (50%) felt that retailers should be doing more to keep them safe online, especially in the wake of yet more data and security breaches in 2014.

Boston – Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing. The new QuickPivot platform enables marketers to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.