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Tech Guest Viewpoint: Four Reasons to Keep Email Marketing On-Premise
Cloud computing has become nearly ubiquitous, but are retailers making the best use of cloud services when it comes to managing sensitive customer data? Deciding what customer data should be stored in the cloud and what data should be stored on-premises behind a company’s firewall is a question every retail company has to grapple with.
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ACSI: Customer satisfaction keeps sliding
Ann Arbor, Mich. - Customer satisfaction with goods and services purchased and consumed in the U.S. suffered a fifth consecutive quarterly decline, sending the American Customer Satisfaction Index (ACSI) to its lowest point since 2006. According to the ACSI, the national level of customer satisfaction is down 0.7% to 74.7 on a 100-point scale in the first quarter of 2015 and is off 2.7% since peaking in the fourth quarter 2013.

