Predictive Analytics

West Coast regional grocer Haggen Food and Pharmacy has a new omnichannel partner to help drive growth.

The retailer has selected Unata to help implement customer loyalty and other initiatives to allow for more personalized marketing across Haggen’s channels including online, mobile and in-store.

Athens, Ga. -- Say hello to Snagshout, a new website that offers shoppers a discount in exchange for a review.

The site, which launched on Wednesday, offers deep discounts on a wide range of retail products for purchase, use and review. It connects shoppers looking for deals with merchants looking to gain traction with new items on Amazon.  

In pursuit of the holy grail of maximizing supply chain efficiency, solutions provider Orchestro is taking on the $252 billion challenge with the latest version of its Tango product platform.

Orchestro is a leading demand analytics and data management company and Tango is the name of the collection of software solutions consumer packaged goods companies use to solve some of their biggest supply chain challenges. Technically speaking, Tango is what supply chain executives and IT types call a SaaS-based demand signal management platform.

An expanded relationship between IBM and Adobe promises to give retail marketers new dynamic personalization powers to increase sales.

Adobe announced an integration with IBM WebSphere Commerce that the companies believe give marketers the ability to create and deliver powerful experiences across all digital channels.

New research from global marketer Epsilon sheds fresh insight on how to influence shoppers on an increasingly convoluted path to purchase.

The firm surveyed 2,800 consumers for its “The Digital Shopping Tool Impact Study 2015” which examined how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The research revealed a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process.

U.S. grocery shopping habits appear to be changing as consumers increasingly seek out the convenience of online ordering when it comes to food, according to a new study.

QVC has named a Procter & Gamble veteran as its next business planning and analysis chief, as the company looks to maximize efficiencies and organizational synergy.

The explosive growth of device connectivity, wireless technology, cloud computing and advanced analytics has driven the Internet of Things (IoT) from vision to reality. Devices with embedded sensors are enabling advanced, automated communications for retail businesses and customers. These connected devices are driving deeper engagement, providing new experiences and opportunities, creating new revenue opportunities and enabling better business insight.