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Tech Bytes: Pros and Cons of Facebook ‘Dislike’ Button
By now, you’ve probably heard that Facebook will be testing a “dislike” button. Unconfirmed reports say the button will be designed to let users express empathy for posts about negative events, such as the death of a loved one.
Assuming Facebook does introduce a dislike button, retailers will need to decide whether to enable it on their Facebook pages. Here are two pros and one con a dislike button would pose to retailers.
Pro #1: Instant Sentiment
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Amazon.com extends its lead in e-commerce wars
Amazon.com is the No. 1 website for online shoppers in the United States, according to a new survey.
A Survata study commissioned by BloomReach reports that in a survey of 2,000 U.S. consumers, 44% bypass the entire Internet and go directly to Amazon.com first to search for products, compared to 34% who use top search engines like Google, Bing and Yahoo!.

