Predictive Analytics

Spokane, Wash. -- Ecova, a total energy and sustainability management company, has been selected by Milwaukee-based Roundy’s Supermarkets to provide utility expense and data management solutions, as well as carbon management solutions and Energy Star benchmarking.

Forever 21 is planning to open 600 new stores in the next three years, and is helping to ensure those stores attract shoppers with Oracle Retail merchandising and assortment planning technology. By more accurately and efficiently predicting what precise individual items (including SKU-level variations) will be in demand in specific locations at specific times, Forever 21 is making stores as customer-centric as possible.

Irvine, Calif. – Custom window covering retailer 3 Day Blinds is taking customization to a new level. The company has selected the engagement marketing platform from Marketo Inc. to create and deliver personalized content to new and existing customers, drive revenue increases and streamline marketing activities.

CSA Editor Marianne Wilson interviews Karen Garrette, Global Retail Industry Director at Microsoft Dynamics.

By Owen Shapiro

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. For marketers and brand managers, the prospect of knowing more about customers’ lives, habits, and desires than ever before is understandably exciting.

While you are preparing to take maximum advantage of all the glorious opportunities Big Data offers, keep in mind that the devil in Big Data could be in these overlooked details:
 

Los Angeles -  Fast-fashion giant Forever 21 is on the fast-track, with plans to open 600 stores over the next three years. To help support its rapid growth, the retailer is using Oracle Retail solutions.

San Jose, Calif. – Homeowners stuck shoveling out more than two feet of snow were not the only ones in the Northeast negatively impacted by winter storm Juno the week of Jan. 26. Analysis from RetailNext shows that between Monday, Jan. 26 and Wednesday, Jan. 28, 2015, store traffic at Northeast retailers dropped 35.6% from the same three-day period the prior year.

Indianapolis – Hhgregg Inc. had a difficult third quarter of fiscal 2015, swinging to a loss from a profit the prior year period and missing Wall Street expectations for both profit and revenue. The retailer posted a net loss of $86.9 million compared to net income of $5.05 million, which was a wider loss than projected by analysts.

Hangzhou, China – Although Alibaba Holding Group Inc. reported a healthy sales increase for the third quarter of fiscal 2015, it became a victim of its own expectations as it still missed on revenue projections and also reported declining profits. Net income totaled $964 million, a 28% drop from $1.36 billion in the same quarter a year earlier.

Cary, N.C. – The Pantry Inc. is heading into its pending merger with Alimentation Couche-Tard Inc. in a profitable state. During the first quarter of fiscal 2015, The Pantry reported net income of $18.9 million, compared to a net loss of $5.1 million in the same quarter a year earlier.