Staples new digital tool to help small biz

Staples is condensing its 30 years of business knowledge into a new performance tracking mobile app to help customers grow their business.



Staples launched a new mobile app branded as Quick Wins to offer business-specific ideas, metrics and community support in one easy-to-access place. The retailer said its research showed that nearly three-fourths of small businesses want assistance getting their business metrics on track, yet 41% are not sure what business metrics they should focus on in order to ensure their success.



Through the Staples Quick Wins app, small businesses will sync their most important business metrics such as Facebook and Twitter engagement, site traffic, sales and tools such as Google Analytics and QuickBooks to pull in key financial, website and marketing metrics that can be tracked daily and weekly, according to Staples. Instagram and MailChimp will be available at a later date.



Based on these metrics, Quick Wins will provide business-specific ideas to grow their small business. The Quick Wins app also gives members access to a community of small business peers where they can ask questions and support each other with ideas.



“At Staples, we have 30 years of experience helping small businesses with the products and services they need to succeed,” said Alison Corcoran, senior vice president North American stores and online, Staples. “We know our customers are so busy running their businesses that they don’t have the time and resources to grow. The Staples Quick Wins app will help pull key metrics together in one location, making it easy for the small business to access no matter where they are.”



The app was developed after Staples conducted a survey of nearly 1,000 small businesses. Half of the businesses surveyed said they do not measure and track business metrics as often as they should, and a majority expressed interest in having a single dashboard with all of their core business metrics.



“Our recent small business survey found that small businesses know they should be setting goals and tracking progress, but can’t find the time or the tools to do it,” said Corcoran. “The Quick Wins app lets small businesses track their progress and helps with business-specific ideas to grow.”