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Capgemini report finds loyalty programs lacking in a digital age
New York -- U.S. companies spend $2 billion on loyalty programs, but the investment isn’t yielding the type of increased engagement which drove implementation of the programs, according to a new report from Capgemini Consulting. For example, the firm found that the average U.S. household is a member of 21 loyalty programs, but only actively uses 44% of them.
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Maxwell joins Orchestro in key role
Former Walmart executive Gary Maxwell has joined leading demand analytics provider Orchestro as the firm’s chief solutions officer.
Maxwell, a long-time member of Orchestro’s advisory board, retired from Walmart in 2013 after holding a variety of senior supply chain, replenishment and process improvement roles during a 14 year career. Prior to Walmart, Maxwell spent five years in a senior supply chain role with the now defunct Caldor chain.

