Predictive Analytics

New York -- More and more consumers are browsing, creating baskets and making purchases from their smartphones, according to the latest Demandware Shopping Index.

Globally, phones accounted for 94% of the year over year increase in e-commerce traffic, 74% of the increase in basket creation and 47% of the order growth.

Today’s customers are firmly in charge of the buying process. The Internet allows them to research products and prices at the click of a button, and in most cases, they are better informed about what’s available in the marketplace than the associates in brick-and-mortar stores. And, the retail environment is more crowded – and less personalized – than ever before.

Philadelphia – U.S. e-commerce showed signs of vitality in the second quarter of 2015.

According to a new study from Monetate, conversion rates, average order value (AOV), and revenue per session all made quarter-over-quarter and year-over-year improvements.

This demonstrates a trend toward recovery compared to first quarter 2015 when there were steady declines across these key metrics.

More and more consumers are browsing, creating baskets and making purchases from their smartphones, according to the latest Demandware Shopping Index.

Globally, phones accounted for 94% of the year over year increase in e-commerce traffic, 74% of the increase in basket creation and 47% of the order growth.

The more we learn about real-world customer experiences, the more we see that we've been horribly naive about the role that mobile devices play in shoppers' lives.

Chicago – The introduction of Amazon Prime Day on July 15 created a new mid-summer e-commerce event that had a profound impact on back-to-school shopping.

According to a new study from Market Track, Prime Day and the resulting widespread competitive response created a brand new shopping event only two weeks before the peak back-to-school shopping period.

Houston – Rising expenses resulted in falling profits at Francesca’s Holdings Corp., which plans to slow its store expansion going forward.

Francesca’s net income fell 10% to $9.3 million in the second quarter, from $10.3 million the prior year period.

Rising boutique and payroll expenses related to new store openings were the primary factor in decreasing Francesca’s profits. However, new store openings also helped drive a 9% increase in net sales, to $106.03 million from $97.02 million.

Ankeny, Iowa – Cost controls helped Casey’s General Stores Inc. boost profit even as revenue fell in its first quarter.

Net earnings grew 23% to $61.8 million from $50.1 million, driven by a significant decline in cost of goods sold.

Total revenue dropped 10% to $2.05 billion, from $2.29 billion. Fuel price volatility negatively impacted revenue results.

Casey’s annual goal is to build or acquire 75 to 113 stores, replace 10 existing locations and perform major remodels on 100 existing locations.

Toronto – Consumers are willing share their personal data with brands — even though they feel they aren’t getting much value in return.

According to a new study from marketing loyalty and analytics provider Aimia, 80% of consumers around the world are willing to share key pieces of personal information with brands.  

Yet only 8% of consumers around the world feel as though they are actually receiving better offers from companies as a result of sharing their details.

It’s a commonly held belief among retailers that their most valuable customer is the one that is a brand advocate, has the loyalty card, and makes purchases on a regular basis. But there is a problem with that assumption.

While the patterns of behavior from your most loyal customer can show you what is working, they can’t tell you anything about what isn’t working -- or how to fix it. In truth, a retailer’s most valuable customer is the one that comes into your store, browses, but then leaves before buying.