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IBM: Consumers mobilize for back-to-school
Armonk, N.Y. – Consumers are mobilizing for back-to-school shopping in a very literal way.
Mobile sales were up nearly 42% in August, reaching 25.3% of all online sales, according to IBM Digital Analytics Benchmark data.
During this time, consumers also used their mobile devices to browse deals, with traffic accounting for 49.4% of all online traffic, up more than 19% compared to the same period year.
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Tech Guest Viewpoint: Tracking Consumer Behavior like the Weather
I know what you’re thinking … another article about programmatic. But given the rapid pace of advancements in the programmatic space, we’ve entered a time when advertisers and retailers are forced to reexamine their strategy, take a closer look at what programmatic means to their business, and prioritize the pieces of the puzzle they should be employing to reap the greatest benefits.

