Predictive Analytics

One of the first holiday quarter sales forecasts is out of the gate.   Global retail consulting firm Kantar Retail predicts that U.S. retail sales will grow 3.7% in the fourth quarter of this year. The forecast represents an improvement relative to weak growth of only 2.9% in the year ago period. But it is underwhelming compared to average growth prior to the recession of 5.0%, according to Kantar.   

Walmart is making a bold move as it continues to seek out ways to distance itself from Amazon.   The discount giant is investing in Nvidia chips. These high-level graphical processing units (GPUs) will be the foundation of a robust cloud network where Walmart data scientists can build out AI systems, reported Geek Wire.  

Consumer confidence increased in August to the second highest level since late 2000.    The Conference Board's Consumer Confidence Index rose to 122.9 in August, up from 120 in the prior month. Economists had expected the index to rise to 122.5 in August.    The Present Situation Index increased from 145.4 to 151.2. The Expectations Index rose marginally from 103.0 last month to 104.0.  

Retail marketers take heed: Facebook's appeal is fading among teens even as two other platforms continue to pick up momentum.  

No matter how many robots, kiosks and shiny technology are readily available to improve the in-store experience, retail stores still need human power to operate and provide personalized customer service through store associates. After all, the human touch still gives brick-and-mortar retailers a key advantage over e-commerce merchants.   

The nation's largest home improvement retailer has found a new use for its store roofs.   The Home Depot is partnering with GE's Current unit and Tesla on a rooftop solar project in 50 stores across five states (California, Connecticut, Maryland, New Jersey, New York, and the District of Colombia.) The initiative will reduce electricity grid demand by an estimated 30% to 35% annually at each location. Under a power purchase agreement, Home Depot will lease its roof space and buy the output from the systems.   

Understanding in-store shopper behavior is key to designing environments that promote product purchase. But retailers must overcome numerous hurdles to get shoppers to notice a product, let alone buy it.    Toward that goal, we recently conducted research in six stores nationwide to identify shopper behavior patterns and generate insights into the retail experience. Mobile eye tracking headsets were employed to observe actual shopper behavior and to measure key levels of engagement at three stages:  

BJ's Wholesale Club will leverage predictive analytics and machine learning to assist with buying decisions.   The warehouse club operator will begin using First Insight’s consumer-driven predictive analytics. The tools are designed to help BJ’s make design and buying decisions on the broad spectrum of products offered in its warehouse clubs.   

Everyone’s trying to figure out what drives consumers to purchase. But to understand how they shop, you need to know what makes them tick.   Alliance Data’s Analytics and Insights Institute conducted a study with more than 2,400 respondents to better understand consumer buying habits and expectations. These insights, cross-referenced with results from our "Understanding Customer Loyalty" study, confirmed that consumer buying habits track closely with life stage and each generation’s cultural identity.

Amazon is the "best long-term growth story available to investors today." But don't expect the company to generate meaningful profits anytime soon.   That's according to MKM Partners managing director Rob Sanderson who, on Tuesday, raised his price target on the online giant's stock to $1,275 per share, up from $1,095.