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Consumer Analytics

  • L'Oreal USA selects Clarabridge for social media listening initiative

    RESTON, Va. — Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

    The move will enable L'Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

  • Report: Shoppers seeking bargains for back-to-school needs

    Denver -- The majority of consumers are being budget-smart about back-to-school shopping. Not only are they seeking out the best prices, but they’re also shopping early – 48% of shoppers polled said they were beginning their shopping a month before the first bell rings, according to a back-to-school shopping report by ShopAtHome.com, the coupon search engine. The report, which tracks consumer search habits on the site, also shows that 42% of consumers will shop more generic brands than last year.

  • What Walmart shoppers want from the President

    Bloomberg reports this week that Walmart is becoming more sophisticated in its dealings with the government, and the company is employing an interesting tactic to gain political insights.

    Earlier this week, 10 Walmart moms from the Denver area were assembled for the company's latest focus group, according to the Bloomberg report, and they were asked about their top issues and impressions of presidential candidates.

  • Big 5 achieves first positive comps since Q3 2010

    EL SEGUNDO, Calif. — Big 5 Sporting Goods is seeing the positive effects of its merchandising and marketing strategies, with its first positive quarterly comps increase since the third quarter of 2010. The company reported a same-store sales gain of 1% for its 2012 second quarter ended July 1.

  • Enterprise Loyalty: Power-Charging Your Merchandising Success

    By Brian Ross, [email protected]

    In today’s competitive environment, enterprise loyalty is king. Companies must embark on their strategic journey influenced by customer insights. These insights are gained through transactional data and allow for the shifting of mindset, culture and strategy across the entire enterprise – everywhere from merchandising and store layout to pricing. Sharing this information across the organization — beyond simply the marketing department – is essential to customer-centric merchandising.

  • Consumer confidence unexpectedly rises in July

    New York -- Consumer confidence unexpectedly rose in July as Americans were more optimistic about the short-term outlook than they were about their current conditions, according to a report released Tuesday by The Conference Group, private research group. The report showed that while consumers are feeling better about the economy, they remain wary about the labor markets.

  • Belk utilizes ChannelAdvisor for e-commerce management

    RESEARCH TRIANGLE PARK, N.C. — Belk has engaged the services of ChannelAdvisor, a global e-commerce platform provider, for comparison shopping strategy and data feed management. Belk is utilizing ChannelAdvisor’s Comparison Shopping and Flex Feed solutions to skillfully create, optimize and distribute Belk’s product data feeds to multiple shopping engines such as Shopzilla, Shopping.com, Nextag and PriceGrabber as well as to a variety of other commerce partners.

  • Survey: Consumers more trusting of sharing information with retailers than social networks

    San Mateo, Calif. -- A survey by The E-tailing Group and MyBuys found that consumers are more comfortable sharing data with retailers than they are with social networks, especially if it enhances the shopping experience.

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