Consumer Analytics

ARMONK, N.Y. — IBM's fifth annual Online Retail Holiday Readiness report has uncovered that 2012 may just be the year of mobile.

Based on data from more than 500 U.S. retailers, the report found that online mobile sales increased 88.8% in second quarter 2012, compared with year-ago period.

What's more, IBM is forecasting that mobile sales will reach 20% of total online holiday sales this holiday season, and that mobile traffic will close in on 25%.

San Diego -- Research released Thursday by Transaction Wireless and Aberdeen Group, which examined the benefits of mobile and digital gifting and emerging trends in mobile and social frontiers, found a shift toward digital gifting.

In fact, online gift cards have risen to prominence in the past few years and are now used by nearly a third (28%) of retailers. More than half – 61% – plan to use mobile gift cards, and 43% of customers prefer to use the mobile medium for gift cards.

Fashion retailer The Limited just got smarter about its purchasing and pricing decisions.

First Insight, a provider of predictive analytics, announced that it had reached an agreement with The Limited to provide predictive analytics for selecting and pricing new products. The company did not elaborate further on the extent of its relationship with The Limited.

Safeway’s recently rolled out Just 4 U loyalty program has chairman and CEO Steve Burd optimistic about the grocer’s prospects for sales growth and market share gains. Read more in this special report.
 

ARMONK, N.Y. — In-store sales of women’s clothing are expected to see a 9.2% increase in the third quarter of 2012 versus the year-ago period, according to a just-released IBM analytics-based forecast of U.S. retail sales data. The report predicts a 6.2% increase in sales of children’s clothing and a 5.2% increase in footwear. Men’s clothing, however, is forecast to lag, dropping 6.7%.

San Francisco -- Mobile development platform-provider Moovweb said that Golfsmith has selected its SmartMoov mobile cloud technology to power the golf retailer’s next generation experiential mobile website and iPhone app.

Golfsmith said it chose the SmartMoov platform for its ability to render merchandising features as a compelling "in store" shopping experience on its mobile website and within the app.

By a nearly 3-to-1 margin, retailers say that internal theft is more extensive than external theft at their establishments, according to a new survey conducted by PointofSale.com. 

“It’s interesting to me that about half the respondents view their POS system as a means of theft prevention,” said Craig Aberle, publisher of PointofSale.com, who designed the survey. “Yet, theft continues to be a rampant problem among retailers.”

Armonk, N.Y. – In-store sales of women’s clothing are expected to see a 9.2% increase in the third quarter of 2012 versus the year-ago period, according to a just-released IBM analytics-based forecast of U.S. retail sales data. The report predicts a 6.2% increase in sales of children’s clothing and a 5.2% increase in footwear. Men’s clothing, however, is forecast to lag, dropping 6.7%.