Consumer Analytics

New York -- Consumer spending increased in February by the most in five months as incomes rose and the job market improved.

The Commerce Department said on Friday consumer spending rose 0.7% last month, after an upwardly revised increase from 0.2% to 0.4% in January.  

San Jose, Calif. -- Forty percent of retailers have no online fraud prevention in place, despite the fact that 85% consider online fraud prevention a high priority, according to a survey by ThreatMetrix, a provider of integrated cybercrime prevention solutions.

The study, “The ThreatMetrix 2012 State of Cybercrime Study,” was conducted by Info-Tech Research Group and surveyed U.S. business managers and IT executives within retail and financial services organizations on the level of cybersecurity solutions they have in place.

Seattle -- Amazon.com announced that it has agreed to acquire social site Goodreads, an online book recommendation community that has more than 16 millions around the globe. The financial terms of the deal, which enhances Amazon's already significant clout in the book publishing world, were not disclosed.

WAYNE, N.J. — Babies"R"Us has partnered with WhatToExpect.com to provide expectant moms access to their combined content and retail resources. As part of this collaboration, the Babies"R"Us Registry is now available on WhatToExpect.com. Additionally, the retailer plans to feature content from WhatToExpect.com through various Babies"R"Us channels. 

NORWALK, Conn. — Pepperidge Farm has launched a new website that will enable customers to create personalized packages of its Goldfish brand crackers.

The site offers users an array of fun options to personalize Goldfish packages. Users can add their own photos and custom messages, and even pick their favorite Goldfish cracker colors to create special combinations.

NEW YORK — GPShopper, a mobile solutions company focusing on applications and websites for retail brands, announced today the launch of Console 3.0. The console, which includes a content management system (CMS) and a reporting dashboard, offers cross-channel marketers the first comprehensive toolset in mobile, rivaling the full functionality of a large-scale digital or e-commerce platform.

San Jose, Calif. -- SLI Systems said Wednesday that Cache has implemented its full-service Learning Search solution for Cache.com, resulting in an 88% increase in the conversion rate among site search users.

The company, said SLI, has also seen a 42% increase in site search usage by its online visitors, driving more sales and revenues.
 

BATTLE CREEK, Mich. — The Kellogg Company displayed the benefits of a strong customer-loyalty program with a presentation of its Kellogg's Family Rewards program, developed by the company Aimia, at the Loyalty Expo in Orlando, Florida.