Walgreens accelerates social commerce with Bazaarvoice

Austin, Texas Bazaarvoice, which provides hosted social commerce applications that drive sales, announced that Walgreens has selected Bazaarvoice’s social commerce platform with Ratings & Reviews and BrandVoice to enhance the customer experience.

Walgreens will also utilize Bazaarvoice’s SearchVoice Inline, which makes reviews readily available on leading search engines, maximizing SEO results and ensuring that customers can find the right product and better engage purchase-ready consumers at every step of the shopping process.

Walgreens went live on Bazaarvoice in less than three weeks, gaining immediate access to the industry’s most innovative and advanced functionality.

With Bazaarvoice SearchVoice Inline (SVI), Walgreens’ web platform is able to continually and automatically place the content of the first four reviews directly into the pages’ code -- making product pages more “findable” by search engines and bringing customers right into the purchase path. The combination of inline reviews and the SearchVoice reviews microsite maximizes search results for search engines, often earning multiple slots in natural search results (SEO).

Walgreens is also utilizing Bazaarvoice’s extensive network of manufacturers to increase the number of reviews and opinions available to shoppers on Walgreens.com. Introduced in November 2008, Bazaarvoice’s BrandVoice allows manufacturers to automatically syndicate customer-generated content about their products with the third-party sites that sell their merchandise.