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Consumer Analytics

  • Rite Aid revamps website

    CAMP HILL, Pa. — Rite Aid has redesigned its website to provide customers with easier access to online pharmacy services and health and wellness information. 

  • Survey: Mobile moms browse, buy on own schedule

    Dallas -- Survey results released Monday by Alliance Data Retail Services found that many mothers are tapping into their mobile phones’ capabilities to help with their hectic lives, whether via text, tag or talk.

  • Rite Aid improves, redesigns website

    Camp Hill, Pa. -- Rite Aid Corp. said Monday it has redesigned Riteaid.com to a more personalized and engaging version.

    Rite Aid worked with digital and healthcare communications firm Razorfish Healthware on the project.

    “Today’s customer expects more from their online experience than ever before, so it’s critical that our website not only meets but exceeds their expectations,” said Ken Martindale, COO, Rite Aid.

  • Showrooming facilitator upgrades app

    LOS ANGELES — PriceGrabber, a leading online shopping site, has upgraded its mobile shopping application for iPhone. 

    The mobile app facilitates comparison shopping so consumers can find the lowest price on millions of products from thousands of online merchants and local stores. Popular shopping categories include digital cameras, TVs, electronics, home goods, computers, clothing and beauty.

  • Study: 76% of women prefer in-store shopping over smartphone

    Boston -- Research findings released Thursday by mobile-retail marketer Swirl found that a full 76% of women prefer shopping in stores over shopping via their smartphones.

    “What Women Want When Apparel Shopping,” which polled 1,000 women shoppers, also revealed that 53% of women have between one and five shopping apps on their smartphones. Yet, still, they opt for the store experience.

  • Mobile apps deliver for eBay in Q1

    SAN JOSE, Calif. — Global commerce platform and payments leader eBay reported double digit growth in revenue and net income for the first quarter ended March 31.

    eBay reported a revenue increase of 14% to $3.7 billion, and its net income, adjusted to exclude non-recurring expenses, increased 14% to $829 million, compared to the same period in 2012.

  • SymphonyIRI reverts to original name in rebranding move

    SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

    “Our rebranding signifies our promise to continue providing ingenious solutions and capabilities for our clients to enable growth in a highly fragmented, competitive and complex market,” Appel said “We are well positioned to be the catalyst that enables CPG and retail companies to take advantage of new opportunities.”

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