Consumer Analytics

New York City -- According to a special national consumer poll commissioned by the International Council of Shopping Centers and Goldman Sachs, 31% of households plan to shop on Black Friday in 2010 compared with 26% in 2009. However, the strongest driver of Black Friday shopping is children, as 43% of households with kids are planning to shop on that day. Additionally, 37% of households reported that they plan to shop on the Saturday or Sunday after Thanksgiving.

Chicago -- Better-than-expected response to early sales promotions mixed with relatively mild weather throughout the country are already driving holiday traffic to malls and retail outlets have caused ShopperTrak to up its 2010 holiday forecast.

Boston -- Portrait Software, a provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight, announced Tuesday that T-Mobile Austria has selected Portrait Uplift Optimizer following a successful trial that demonstrated improved customer retention and reduced costs, compared with previous approaches.
 

Seattle -- Nordstrom said its third-quarter profit rose a more-than-expected 43% to $119 million on improved sales and margin improvements. The company raised the low end of its fiscal year profit forecast.

Revenues rose to $2.18 billion from $1.96 billion. Same-store sales increased 5.8%.

Best-selling items were jewelry, shoes and dresses.

"Our customers are highly receptive to newness and fashion in spite of the soft economic climate," company president Blake Nordstrom said in a conference call with analysts.

Ann Arbor , Mich. -- Borders announced an all new Borders.com featuring discounts on the 100,000 bestselling titles, multiple free shipping options, new product lines, strategic partnerships that complement the Borders brand and a more integrated social media experience.

To celebrate the new Borders.com, the company said it is offering free shipping on all orders placed on Borders.com, Nov. 15.

By Dan McKone

We are often asked for the “secret sauce” behind a successful loyalty program and whether we can provide a blueprint that can help retailers optimize their approach. In answer, there is no single generic “ideal program” -- the retailer-customer relationship is far too complex to dumb down in this way. The best program for one retailer may be absolutely the wrong plan-of-attack for another, depending on their starting points in terms of:

1. The depth and breadth of the customer relationship;