T-Mobile selects Portrait Software to improve retention, profitability

Boston -- Portrait Software, a provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight, announced Tuesday that T-Mobile Austria has selected Portrait Uplift Optimizer following a successful trial that demonstrated improved customer retention and reduced costs, compared with previous approaches.



T-Mobile Austria is a long-standing user of Portrait Customer Analytics and said it has chosen Portrait Uplift Optimizer to further reduce churn rates by contacting only persuadable customers and to focus on saving customers profitably.



Recent trials showed that Uplift delivers a further reduction in churn of 2.4% and a double-digit reduction in targeting volume at the same time.



“With PCA, T-Mobile already uses some of the most sophisticated approaches to predictive modeling," said Christian Reder, marketing analyst, T-Mobile Austria GmbH. "So we are really impressed with the Uplift modeling technique. Portrait has proven that Uplift Optimizer can deliver results significantly better than our best previous models.”



Portrait Uplift Optimizer moves B2C marketers beyond traditional behavior models (such as likelihood to buy, or risk of default), which attempt to predict likely customer behavior. Instead, it is able to predict how a customer’s behavior will change as a specific result of a marketing treatment, according to Portrait Software.