Consumer Analytics

The final holiday numbers are in from online measurement firm comScore and it was a record year. November and December online sales increased 12% to $32.6 billion and, considering the surge in traffic that takes place at Walmart.com during those months and the increasing level of cross-channel integration, the retailer likely captured at least a fair share of the growth.

Columbus, Ohio -- Retail same-store sales eased to 3.2% growth in December in the wake of November’s exceptionally strong promotional activity and an ongoing shift toward online shopping, according to Kantar Retail. The sales-weighted composite for the 31 retailers reporting -- most of them apparel retailers -- was weaker than the 5.6% same-store sales gain last month, but slightly better than the 3.0% gain in December of 2009. (The calculations no longer include Walmart, which stopped reporting monthly results in 2009. )

Alexandria, Va. -- Shoppers who shop with others are different from those who shop alone and retail marketers need to take note, according to a new report by the Point of Purchase Advertising International (POPAI). The study finds that solo shoppers are likely to spend an average of 11% more per trip than those accompanied by friends or family members, while consumers who shop with family members are likely to spend an average of 13% more than those shopping with friends.

RESTON, Va. - Comscore reported that retail e-commerce spending for the entire November to December 2010 holiday season reached $32.6 billion, marking a 12% increase versus last year and an all-time record for the season.

Fort Worth, Texas -- Buxton, a leading customer analytics firm, has named Charles Wetzel as its new CEO.

Wetzel, 35, started at Buxton in 2004 as COO. He assumed the role of president in 2008.

“Charles is the ideal candidate to assume the CEO post at Buxton,” said Tom Buxton, founder and chairman of Buxton. “He holds the right combination of analytical expertise and management needed to lead this company into the future.”

Chicago -- Year-over-year retail sales increased 6.5% for the week ending Jan. 1, according to ShopperTrak’s National Retail Sales Estimate, while the company’s Retail Traffic Index (SRTI) reported foot traffic rose 4.1% for the same period.

By Steve Castro-Miller, president and CEO of Bold Software, [email protected]

CAMP HILL, Pa. — Rite Aid brought the New Year in with a bang, recording monthly same-store sales increases across both the front end and back bench for the first time in almost two years.

JACKSONVILLE, Fla. - Winn-Dixie Stores announced it launched a smartphone application that will help customers find their closest Winn-Dixie, allow them to view the weekly circular and sales for that specific store, and create and manage shopping lists that both sync with computers and can be shared with other users. The app for Apple’s iPhone and Android smart phones is available as a free download through Apple Inc.’s iTunes, the Android Market or through links on Winn-Dixie’s website at http://www.winndixie.com/Mobile/apps.%3C/p%3E

Retailers who report monthly sales are set to report their best December results in several years this Thursday assuming preseason forecasts and in-season upward revisions prove accurate. Total holiday sales are forecast to increase in the low- to mid-single digits, and Thursday’s monthly results from the likes of Target, Macy’s, Kohl’s, TJX and others will offer an indication of how good a season it was.