Consumer Analytics

NASHVILLE, Tenn. — Dannon is leveraging IBM's cloud-based predictive analytics in an attempt claim the number one spot, currently held by Chobani, in the $7 billion U.S. yogurt market. 

SHANGHAI — A day after Hershey announced plans to launch a new brand in China — marking the first time the company launches a new brand outside the U.S in its 120-year history — the company announced plans to open its Asia Innovation Center in Shanghai. 

San Francisco – Target opened a new Technology Innovation Center in San Francisco, on May 20. The center, located in shared space with the digital marketing agency SapientNitro, employs about 20 people, including some shared SapientNitro employees. Target will use the center to develop mobile and e-commerce services, allowing it to better compete with online-savvy rivals such as Amazon.com.

LOS ANGELES — Virtual Piggy, an online service that allows parents to monitor their children's online shopping behavior, is heading across the Atlantic for the first time.

The company has signed partnership agreements with Toy Galaxy and Toadstool in the U.K. to integrate the Virtual Piggy solution into both companies' e-commerce operations. 

San Francisco – Pinterest, the social sharing network that many retailers use to promote products, is allowing users to share more information with their pins. Pins may now include data such as pricing, availability and where to buy products, recipe information and detailed information about movies.

So far, retailers including Home Depot, Anthropologie, eBay, Neiman Marcus, Nordstrom and Wal-Mart are partnering with Pinterest to make more product information available on pins originating from their e-commerce sites.

Lewisville, Texas – Today’s shoppers are more price-conscious and in search of deals than ever before, according to a new study from digital rewards provider Parago.

CAMBRIDGE, Mass. — Men’s Wearhouse is looking to CQuotient to help it develop email campaigns tailored to individual shoppers at its brick-and-mortar stores and e-commerce sites.

The announcement comes just a week after the specialty retailer launched a revamped version of its flagship online site. 

CAMBRIDGE, Mass. — Men’s Wearhouse will tailor email campaigns to individual shoppers using personalized email marketing technology from CQuotient. The solution will allow Men’s Wearhouse to capture data across consumer touchpoints and use predictive algorithms to target customers with individualized email messaging.